Expanding Recruitment Reach through Emerging Digital Marketing Practices

Watch the on-demand webinar on our
YouTube channel.

About the Webconference

Community colleges have traditionally relied on face-to-face events and print marketing to reach prospective students, yet today’s prospects primarily seek information on colleges online. Digital marketing provides an opportunity for colleges to reach prospects through their preferred channels while maximizing their limited advertising budgets. Learn how community colleges can integrate online marketing and social media into their recruitment strategy, paying special attention to emerging capabilities such as geofencing and behavioral targeting. This webconference is best suited for vice presidents of marketing or enrollment and vice presidents of student services.