Hardwiring High-Impact Mid-Level Stewardship
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Virtual
Stewardship for mid-level donors often falls far below expectations. Instead of impact-focused communications and access to senior leaders, mid-level stewardship revolves around honor rolls, society certificates, and tchotchkes. This traditional model of stewardship does little to inflect giving among mid-level donors, yet it remains prevalent across higher education.
This presentation explores strategies to help you scale more meaningful stewardship through incentives such as enhanced access to senior leaders and highlighted gift impact on low-cost digital channels.
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