About the Webconference
With increasing pressure to fill the gap left by shrinking enrollments and budget short falls, chief advancement officers are increasingly reliant on the performance of major gift officers. Institutions have to ensure that they are seeing the highest performance possible from their fundraisers while maintaining an environment to retain them. This webconference explores how to set expectations for performance, select metrics appropriate for your institution, and choose goals that will motivate and guide your fundraisers.