About the Presentation
Mid-level donors have a lot of “hidden capacity” for major and planned gifts that advancement leaders overlook. In many cases, an annual four- or five-figure gift is just the tip of the iceberg. Yet discovery initiatives are difficult to launch, since they strain staffing resources and distract major gift officers from the high-value work of direct fundraising. This on-demand webconference looks at institutions that have engaged current students, alumni volunteers, alumni relations professionals, and annual leadership giving officers in surfacing leads and qualifying prospects for major gift cultivation.