Allison is a Senior Analyst with over six years of experience specializing in higher education recruitment and retention marketing. Her focus at EAB is to support student success among community and technical colleges through the lens of technology and innovation. Allison’s skills as a storyteller, researcher and content strategist enable her to share compelling partner stories and best practices
Allison is a Senior Analyst with over six years of experience specializing in higher education recruitment and retention marketing. Her focus at EAB is to support student success among community and technical colleges through the lens of technology and innovation. Allison’s skills as a storyteller, researcher and content strategist enable her to share compelling partner stories and best practices in ways that are relevant and actionable for higher ed leaders.
Allison is also a licensed master social worker (LMSW) with a breadth of experience serving in community mental health and homeless outreach settings prior to her work in marketing. Her ability to look at issues from both systems and strengths perspectives makes her a strong technical and relational communicator. In her free time, she supports the social work profession by sharing branding and marketing insights with her home chapter of the National Association of Social Workers in Texas.
Education
Allison received her Bachelor of Arts in Psychology from the University of North Texas. She also earned a Master of Social Work degree from the University of Texas at Arlington where she was a member of Phi Alpha Honor Society and graduated summa cum laude. Allison’s graduate research centered around the impact of messaging and marketing on social worker professional worth and has been recognized at both the state and national level.
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