Brooke Thayer

Brooke Thayer leads research on behalf of university cabinets that addresses cross-cutting strategic, academic, and financial challenges. In this role, she works closely with presidents, chief strategy officers, provosts, and professional, continuing, and online education leaders.

Since joining EAB in 2017, Brooke has led or overseen more than 20 major research studies for higher education executives, including EAB’s annual State of the Sector research. Across this work, she helps leaders interpret emerging sector pressures, clarify institutional priorities, and identify practical strategies for growth and transformation.

Prior to joining EAB, Brooke worked in multiple roles across public and private colleges and universities in the United States, gaining firsthand experience in student success, academic advising, records and registration, orientation, and residential education.