Meet The Expert
Carla Hickman leads EAB’s strategy research for chancellors, presidents, provosts, system executives, and academic affairs leadership. Carla’s areas of expertise include credential and program innovation, recruiting and serving graduate, professional, and adult learners, employer and workforce partnerships, and organizational design. She leads EAB’s market insights division that has delivered more than 4,000 program feasibility and market intelligence reports, working closely with faculty, deans, and academic leaders to create distinctive offerings in service of enrollment and revenue goals.
In addition to her time at EAB, Carla served as a business analyst with the Post secondary Success program at the Bill & Melinda Gates Foundation. In this role, Ms. Hickman supported Completion by Design, a signature investment in scaling student success and organizational excellence across community colleges. Carla’s career began as an elementary teacher in New York City and Washington, DC. Today she serves as a mentor to aspiring college students through the TN Promise scholarship program.
Carla holds an MBA from the Fuqua School of Business at Duke University in marketing strategy and social entrepreneurship. She also holds an MS for Teachers from Pace University and completed her undergraduate studies in political science at Colgate University.Highlights
Research and Insights
This study demonstrates how outcomes marketing can capture the attention and enrollment of undecided career changers through local labor demand data, program and professional alignment, and highlighting ROI through student value stories.
COE units are turning to employer partnerships as a way to find new sources of enrollments and revenue. Review our nine disciplines and five tools to match your COE unit with an employer and foster that relationship.
This study examines the opportunities and challenges COE units face in designing programs for three specific student populations: Millennial career advancers, early encore careerists, and tomorrow's business owners.