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Darren Martin

Darren Martin

Associate Principal, Financial Aid Optimization

Darren joined EAB as an Associate Principal in 2021 and has worked in various student-centered roles including recruitment and advising. However, he spent much of his career on the student-facing side of the financial aid office at the University of Wisconsin-Madison.

At the financial aid office, Darren worked with high school students all the way to graduate and professional degree-seeking students presenting and advising on financial aid. He also served as a lecturer for an undergraduate first year experience seminar at UW-Madison.

With EAB, Darren works directly with leadership teams at colleges and universities to develop strategic financial aid policies to meet enrollment and revenue goals.

Areas of Expertise
Student Success and Experience, Strategy
Specialties
Strategic Planning, Underrepresented Students, Enrollment Strategy, Financial Aid, Diversity and Inclusion, Academic Advising