As Senior Vice President, Client Services, Jennifer leads our Adult Learner Recruitment division, assisting client partners in growing enrollment in graduate, online, and non-traditional degree completion programs. Jennifer is passionate about serving and leading client relationships, and provides expert leadership and guidance to EAB's client-centered teams.
With an extensive background in direct marketing, Jennifer enjoys applying sound direct marketing strategies to enrollment management situations and partnering with EAB's client institutions to ensure success in achieving enrollment management objectives. Over the years at EAB, Jennifer has partnered with hundreds of colleges and universities, across many types and geographies, building campaigns that successfully address each institution's unique goals and needs.
Jennifer earned a B.A. in Communication from Virginia Tech and is a graduate of the Interactive Marketing Institute at Virginia Commonwealth Institute.
Research and Insights
Jamal Encalade could easily have fallen through the college enrollment cracks. But that would have been a shame. Jamal was an outstanding high school student who led multiple student groups and volunteered to help disadvantaged kids when he was still a kid himself. In the course of four years, he dedicated over 600 hours of…