As Senior Vice President, Jennifer leads our Adult Learner Recruitment division, assisting partners in growing enrollment in graduate, online, and non-traditional degree completion programs. Jennifer is passionate about serving and leading client relationships, and provides expert leadership and guidance to EAB's client-centered teams.
With an extensive background in direct marketing, Jennifer enjoys applying sound direct marketing strategies to enrollment management situations and partnering with EAB's client institutions to ensure success in achieving enrollment management objectives. Over the years at EAB, Jennifer has partnered with hundreds of colleges and universities, across many types and geographies, building campaigns that successfully address each institution's unique goals and needs.
Jennifer earned a B.A. in Communication from Virginia Tech and is a graduate of the Interactive Marketing Institute at Virginia Commonwealth Institute.
Research and Insights
When Jamal Encalade applied to Spring Hill College, his life changed forever. He completed their custom application, designed to find students with exceptional leadership abilities, and may have otherwise been overlooked due to his lower GPA. Read Jamal's story.