Logan Morris is an Associate Director in EAB’s Research Advisory Services, providing strategic decision support for partner institutions around challenges in enrollment, student success, student affairs, and DEIJ initiatives. Logan’s work at EAB has focused on strategic enrollment management, college websites and messaging, and preparing colleges to serve the students of the pandemic. He works at EAB to take on the complex challenges of improving systems so that students can reach their greatest potential.
Prior to joining EAB, Logan served as an administrator and instructor for adult education in Chattanooga, TN. He likes to spend time outside of work mentoring young people navigating the college process and their early careers. He also strives to cook meals that are better than those available near EAB’s headquarters, which is a daring task in Washington, D.C.
Logan earned a B.A. in English with a minor in American Government magna cum laude from The Citadel, The Military College of South Carolina as a member of The Citadel Honors Program.
Research and Insights
To help get a handle on this tough enrollment situation, many colleges are turning to strategic enrollment management (SEM), as it offers a straightforward way to prioritize efforts for a successful fiscal future.
Enrollment declines are forcing community colleges to reevaluate their current enrollment strategies. Many community college leaders have turned to strategic enrollment management (SEM) as the solution. This webconference focuses on the three key imperatives to crafting an effective SEM plan and showcases EAB’s new SEM plan framework. It is best suited for VP’s of enrollment management, marketing, and student success and anyone leading SEM efforts on campus.
As many community colleges find themselves in a precarious enrollment position, leaders have recognized the importance of strategic enrollment management (SEM) planning as a tool to effectively recruit and retain a shrinking pool of prospective students. Through our research, we’ve identified the first imperative to strategic enrollment planning: Analyze the forces shaping the enrollment landscape.
Learn how community colleges can assess potential student segments to determine the ROI of enrollment efforts.