Background
Margaret Sullivan is a senior analyst with the Enrollment Management Forum. Her current research focuses on emerging strategies in university marketing and recruiting, expanding college access to underrepresented populations, and how institutions of higher education can respond to the student debt crisis.
Prior to joining EAB, Margaret was an elementary educator with experience teaching in under-r
Education
Margaret holds a master’s degree in education and a bachelor’s degree in Spanish and educational sociology from the University of Notre Dame.
Research and Insights
6 common shortcomings of pricing and aid webpages—and how to fix them
In the age of price-sensitive online shoppers, college websites are the first resource for most applicants seeking financial aid information. Nevertheless, many financial aid webpages bury cost of attendance and scholarship opportunities deep in a series of clicks and financial aid jargon. Confused or frustrated, students may take their college search elsewhere as a result. Reclaim these lost students by tailoring web content to the way today’s college searchers are looking for affordability answers.
