Maria Morrison

Associate Director, Strategic Research

Areas of Expertise

Advancement
Alumni Relations
Fundraising

Washington, DC

Specialties

Annual Giving
Diversity and Inclusion
Major and Principal Gifts
Mid-Level Giving
Organizational Design

Background

Maria Morrison is an Associate Director with the Advancement Forum. She conducts best practice research related to principal giving, annual giving, and mid-level giving. In Maria’s time at EAB, she has conducted research on engaging international alumni and prospects, staffing models and organizational structures for international fundraising, pipeline development strategies, principal gift strate

Education

Maria holds a master of science degree in education policy from the University of Pennsylvania and a bachelor’s degree in elementary education from Furman University.

Research and Insights

Blogs

3 ways to increase ROI of student internship programs

To attract future talent, many advancement teams have started to create internship programs for current students. Yet many graduates do not continue on to work for their alma mater. Learn three ways to increase the retention of your internship program.

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By Maria Morrison

September 17, 2018 1 min read

Expert Insight

How do you steward millennial donors?

To retain young donors into the future, colleges and universities must develop a new stewardship playbook. Explore three strategies to incorporate into your existing millennial donor playbook.

By Maria Morrison

October 23, 2017 3 min read

Toolkit

Stewardship Effectiveness Audit

Use this tool to assess and identify gaps in current stewardship offerings, and implement relevant best practices to move donors along the pipeline.

December 11, 2017