Background
Education
Maria holds a master of science degree in education policy from the University of Pennsylvania and a bachelor’s degree in elementary education from Furman University.
Research and Insights
3 ways to increase ROI of student internship programs
To attract the best and brightest future graduates, many advancement teams have launched student internship programs. Yet many graduates don’t continue on to work for their alma mater. It’s no surprise: The competition to hire these promising graduates is tough. This competition can lead to a low return on investment (ROI), most frequently measured by…
How do you steward millennial donors?
Millennials are a tricky donor population. They’re tough to acquire in the first place, and once they do give, they often fail to renew. To lift retention rates and develop long-term giving habits, advancement leaders look to donor relations staff to deepen relationships to the institution and underscore the case for giving. Yet many of…
Stewardship Effectiveness Audit
Use this tool to assess and identify gaps in current stewardship offerings, and implement relevant best practices to move donors along the pipeline. By Maria Morrison To move donors through the pipeline over time, advancement teams need effective stewardship offerings. Institutions that fail to cultivate and advance their pipeline donors, especially those giving mid-level gifts…