Michael Koppenheffer
Vice President, Marketing, Innovation, and AI Strategy
Michael Koppenheffer leads marketing strategy, creative execution, and analytics for EAB’s Enroll360 division. In this role, Michael brings two decades of experience in creative and data-informed marketing leadership, including a lengthy stint as head of EAB’s own corporate marketing function, to the firm’s work with partners in the undergraduate space.
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Areas of Expertise
- Marketing and Enrollment, Strategy
- Specialties
- College and University Strategy, Enrollment Strategy, Leadership Development, Marketing and Recruiting, Metrics and Dashboards
Upcoming Events
Webinar
The AI Pulse Survey: How Student AI Usage Is Changing and What Enrollment Leaders Can Do About It
The way students use AI in their college search is shifting faster than a single recruitment cycle. That’s why EAB conducts its AI Pulse Survey several times a year: to help enrollment leaders keep pace with rapidly changing behaviors and expectations. Join us for a webinar exploring the latest findings and what they mean for your recruitment strategy.