Michael Koppenheffer leads marketing strategy and execution for EAB’s Enrollment Services division. In this role, Michael brings two decades of experience in creative and data-informed marketing leadership, including a lengthy stint as head of EAB’s own corporate marketing function, to the firm’s work with partners in the undergraduate space.
In addition, Michael is supporting EAB’s expansion into the employment outcomes arena, overseeing our new Talent Marketing Services initiative.
Education has always been a passion for Michael. His father was a biology professor, so dinner table conversation growing up centered around the importance of higher education (on good days) and the challenges of university administration (on the less-good ones). More recently, Michael has been involved with the District of Columbia Public Schools at the school and district level as a parent advocate.
Michael earned a B.A. in English literature and Russian studies magna cum laude from Williams College. His MBA is from the Fuqua School of Business at Duke University, where he was named a Fuqua Scholar.
Research and Insights
Barriers to college application completion, including the official reporting of transcripts and scores, can dissuade some applicants from following through the full requirements of their application. Learn how enabling student self-reporting of grades and test scores may help.
Our research continues to reinforce how important it is to engage parents when recruiting students. But a recent EAB study found that the most effective strategies for engaging the parents of first-generation students are distinct to this population.