Background
Michael Koppenheffer leads marketing strategy and execution for EAB’s Enrollment Services division. In this role, Michael brings two decades of experience in creative and data-informed marketing leadership, including a lengthy stint as head of EAB’s own corporate marketing function, to the firm’s work with partners in the undergraduate space.
In addition, Michael is supporting EAB’s expansion into
Education
Michael earned a B.A. in English literature and Russian studies magna cum laude from Williams College. His MBA is from the Fuqua School of Business at Duke University, where he was named a Fuqua Scholar.
Research and Insights
Want more college applications? Trusting student self-reporting may help.
Barriers to college application completion, including the official reporting of transcripts and scores, can dissuade some applicants from following through the full requirements of their application. Learn how enabling student self-reporting of grades and test scores may help.
To engage parents of first generation students: Start early and tailor your events
Read this insight for strategies on how to most effectively communicate with the parents of first generation students.
