Image of Michael Koppenheffer

Michael Koppenheffer

Vice President, Marketing Programs and General Manager, Talent Marketing Services

Areas of Expertise
  • Communication
  • Marketing and Recruitment
  • Strategy and Planning
Washington, DC
Specialties
  • Digital Marketing and Communications
  • Digital Transformation
  • Market Research
  • Marketing and Recruiting
  • Organization Change Management
  • Workforce Development
Connect with Michael

Background

Michael Koppenheffer leads marketing strategy and execution for EAB’s Enrollment Services division. In this role, Michael brings two decades of experience in creative and data-informed marketing leadership, including a lengthy stint as head of EAB’s own corporate marketing function, to the firm’s work with partners in the undergraduate space. In addition, Michael is supporting EAB’s expansion into

Michael Koppenheffer leads marketing strategy and execution for EAB’s Enrollment Services division. In this role, Michael brings two decades of experience in creative and data-informed marketing leadership, including a lengthy stint as head of EAB’s own corporate marketing function, to the firm’s work with partners in the undergraduate space.

In addition, Michael is supporting EAB’s expansion into the employment outcomes arena, overseeing our new Talent Marketing Services initiative.

Education has always been a passion for Michael. His father was a biology professor, so dinner table conversation growing up centered around the importance of higher education (on good days) and the challenges of university administration (on the less-good ones). More recently, Michael has been involved with the District of Columbia Public Schools at the school and district level as a parent advocate.

Education

Michael earned a B.A. in English literature and Russian studies magna cum laude from Williams College. His MBA is from the Fuqua School of Business at Duke University, where he was named a Fuqua Scholar.

Research and Insights