Michael Koppenheffer leads the marketing function for EAB. As the firm’s vice president of marketing, Michael is responsible for bringing EAB’s vision and value to life for current and prospective partners, thereby powering EAB’s growth in scale and impact.
Education has always been a passion for Michael. His father was a biology professor, so dinner table conversation growing up centered around the importance of higher education (on good days) and the challenges of university administration (on the less-good ones). More recently, Michael has been involved with the District of Columbia Public Schools at the school and district level as a parent advocate.
Michael earned a B.A. in English literature and Russian studies magna cum laude from Williams College. His MBA is from the Fuqua School of Business at Duke University, where he was named a Fuqua Scholar.
Research and Insights
The other day, I was going through a box of old photos when I happened upon a sealed envelope containing my college transcript. It still had the registrar’s signature stamped across the flap. I almost opened it, but then I remembered that it took a surprising amount of work to procure that official transcript in…
Our research and testing continues to reinforce how important it is to engage parents when recruiting students. As a parent of two teenagers myself, I sometimes have trouble believing it, but parents are consistently rated as among the most influential sources of information and advice for students considering colleges by the students themselves. Some of…