Sarah Parrott works with colleges and universities to increase enrollment and revenue through the strategic deployment of financial aid. Sarah’s secret for enrollment success is simple: brilliantly execute on the fundamentals and treat your students the way you expect to be treated.
Prior to joining EAB, Sarah served as vice president in two consultancies,and as a Director of Enrollment Services and Institutional Research at Brandeis University. She also held positions at Tufts University and UCLA’s Higher Education Research Institute.
Sarah is originally from California and has resided near Boston for the past 20 years. She can be found on hiking trails with her muddy dog, texting her daughter with sage parental advice about navigating college.
Sarah holds a Ph.D. in Higher Education and Organizational Change from UCLA, two Master’s degrees (Experimental Psychology and Education), a Bachelor’s degree in Psychology, and a Bachelor of Music degree in Violin Performance from California State University, Northridge.
Research and Insights
While most of higher education struggles with population declines, Catholic colleges and universities are facing additional decreases in enrollment. In the past decade, Catholic baptisms in the U.S. have decreased by 34%, and enrollment in Catholic secondary schools is down by 6%. And in a recent update from the College Board, SAT and PSAT test…