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Thomas Moran

Principal, Financial Aid Optimization

Tom Moran joined EAB in 2017 and has over a decade of consulting and analytical experience in higher education. Tom has successfully partnered with dozens of institutions to help align strategy with enrollment outcomes. He assists enrollment leaders in understanding tradeoffs and achieving their enrollment goals while enhancing net tuition revenue. Originally a historian and secondary school teacher, Tom enjoys working with partners to find the story in their data to help drive future success and helping institutions provide access to students that may not otherwise have it.  

When not working you’ll likely find Tom on the golf course or the ski slopes depending on the weather.  

Area of Expertise
Marketing and Enrollment
Specialties
Enrollment Strategy, Admissions, Yield Management, Data and Analytics, Pricing and Financial Aid