Whitney Wilson is an analyst with the Advancement Forum. She conducts best practice research related to improving fundraiser efficiency, and leveraging multi-channel communications to boost alumni engagement, participation and major gift outcomes. She helps support the Advancement Forum’s Website Optimization Audit, which evaluates institutions giving websites, and the ROI benchmarking initiative, which provides advancement shops with data to compare their internal operations and investments to a custom cohort of similar institutions.
Ms. Wilson holds a Bachelor of Science degree in Bioengineering and a Master of Public Policy from the University of Maryland, College Park.
Research and Insights
Changes in donor needs and expectations have affected all aspects of the giving pipeline. Alumni populations have become more diverse, while advancement offices have struggled to identify and retain diverse talent. Alumni see their donations as investments and the problems they want to tackle increasingly require advancement to partner with academic faculty. Loyalty alone no…
With the rising cost of college, students’ growing transactional view about education, and skepticism about the impact a gift to their alma mater will make, increasing young alumni donations is an uphill battle. But what if you could get students in the habit of giving before they were alumni? In the next few decades, current…