Whitney Wilson is an analyst with the Advancement Forum. She conducts best practice research related to improving fundraiser efficiency, and leveraging multi-channel communications to boost alumni engagement, participation and major gift outcomes. She helps support the Advancement Forum’s Website Optimization Audit, which evaluates institutions giving websites, and the ROI benchmarking initiative, which provides advancement shops with data to compare their internal operations and investments to a custom cohort of similar institutions.
Ms. Wilson holds a Bachelor of Science degree in Bioengineering and a Master of Public Policy from the University of Maryland, College Park.
Research and Insights
Learn three of today's top challenges higher ed advancement and fundraising faces, as well as solutions for success.