Attracting and enrolling best-fit students for your law school is challenging in part because every prospective student has unique motivations and timelines. While all prospects share the goal of attaining a law degree, their concerns and career paths differ, and outreach that one student appreciates might be regarded by another student as irrelevant. To recruit target students in a highly competitive market, law schools need to be hyperresponsive to engagement cues and signals, which requires advanced analytics and the ability to personalize communication at scale.
