EAB Services
Advancement Marketing Hub
Welcome to the Advancement Marketing Partner Hub!
Here you will find the latest resources and events to advance your strategy, meet your fundraising goals, improve donor engagement, and more.
Below you can browse relevant content or register for upcoming events to hear from our advancement experts and connect with peers.
For questions about your institution’s campaigns or performance data, connect with your Strategic Leader.
Research and Insights
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Insight Paper
5 Reasons Advancement Leaders Must Prioritize Data
Discover five reasons why advancement leaders should prioritize data.
Advancement Marketing Services
Infographic
The omni-channel advantage
More than ever, advancement leaders find themselves under mounting pressure to secure increased revenue for their institution.
Advancement Marketing Services
Infographic
Digital marketing strategies for engaging alumni and donors
With increasing pressure to make up for revenue deficits and decreasing alumni engagement, advancement teams across the country…
Advancement Marketing Services
Infographic
Uncovering incentive compensation strategies in higher education advancement
Use this infographic to learn about three primary types of incentive compensation strategies used by EAB Advancement partners.
Advancement Advisory Services
Tool
Digital Marketing Scorecard for Advancement Leaders
Use this scorecard to explore different digital marketing best practices to engage donors and alumni and rate your…
Advancement Marketing Services
Tool
Assessing Your Current Annual Giving Program Engagement Strategies
Download this toolkit and discussion guide to complete a self-audit of your institution’s current annual giving strategy towards…
Advancement Marketing Services
Insight Paper
5 Reasons Higher Ed Leaders Should Invest in Annual Giving Programs
Discover five reasons why presidents and executive leaders should reevaluate and reinvest in annual giving programs.
Advancement Marketing Services
Tool
Navigating the Advancement Salary Landscape, Backed by EAB's Data Analysis
EAB's insights on the advancement salary landscape will help you attract and retain talent, promote equity, and advance…
Advancement Advisory Services
Blogs
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Blog
8 key trends shaping advancement in 2025
Here’s a look at some of the trends shaping the future of higher education fundraising—and how to prepare…
Advancement Blog
Blog
5 steps to grow your annual giving program on a budget
Advancement teams at smaller institutions face unique challenges—limited budgets, lean teams, and the constant pressure to raise more.…
Advancement Blog
Blog
8 questions advancement leaders are asking right now
Recently, I had the pleasure of co-hosting a discussion with my colleague, Mark Shreve, where we addressed some…
Advancement Blog