EAB Services
Advancement Marketing Hub
Welcome to the Advancement Marketing Partner Hub!
Here you will find the latest resources and events to advance your strategy, meet your fundraising goals, improve donor engagement, and more.
Below you can browse relevant content or register for upcoming events to hear from our advancement experts and connect with peers.
For questions about your institution’s campaigns or performance data, connect with your Strategic Leader.
Research and Insights
See All Research
Filter by
Tool
Navigating the Advancement Salary Landscape, Backed by EAB's Data Analysis
EAB's insights on the advancement salary landscape will help you attract and retain talent, promote equity, and advance…
Advancement Advisory Services
Insight Paper
5 Reasons Advancement Leaders Must Prioritize Data
Discover five reasons why advancement leaders should prioritize data.
Advancement Marketing Services
Infographic
The omni-channel advantage
More than ever, advancement leaders find themselves under mounting pressure to secure increased revenue for their institution.
Advancement Marketing Services
Infographic
Digital marketing strategies for engaging alumni and donors
With increasing pressure to make up for revenue deficits and decreasing alumni engagement, advancement teams across the country…
Advancement Marketing Services
Infographic
Uncovering incentive compensation strategies in higher education advancement
Use this infographic to learn about three primary types of incentive compensation strategies used by EAB Advancement partners.
Advancement Advisory Services
Tool
Digital Marketing Scorecard for Advancement Leaders
Use this scorecard to explore different digital marketing best practices to engage donors and alumni and rate your…
Advancement Marketing Services
Tool
Assessing Your Current Annual Giving Program Engagement Strategies
Download this toolkit and discussion guide to complete a self-audit of your institution’s current annual giving strategy towards…
Advancement Marketing Services
Insight Paper
5 Reasons Higher Ed Leaders Should Invest in Annual Giving Programs
Discover five reasons why presidents and executive leaders should reevaluate and reinvest in annual giving programs.
Advancement Marketing Services
Blogs
See All Blogs
Blog
How to use fall to strengthen alumni relationships and grow your pipeline
With all the pressure advancement leaders are facing to bring in new revenue and more donors, this fall…
Advancement Blog
Blog
What the OBBB tax changes could mean for your advancement strategy
This blog breaks down what’s changing for individual donors, how it could impact your advancement strategy, and a…
Advancement Blog
Blog
What to say to a donor who’s lost faith in higher ed
Explore how your annual giving team can rebuild donor trust through thoughtful messaging, cause-based framing, and consistent storytelling.
Advancement Blog