EAB Services
Advancement Marketing Hub
Welcome to the Advancement Marketing Partner Hub!
Here you will find the latest resources and events to advance your strategy, meet your fundraising goals, improve donor engagement, and more.
Below you can browse relevant content or register for upcoming events to hear from our advancement experts and connect with peers.
For questions about your institution’s campaigns or performance data, connect with your Strategic Leader.
Research and Insights
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Insight Paper
Leadership Giving: A High-ROI Path to Pipeline Growth
Learn how leadership giving strengthens donor momentum, delivers reliable revenue, and builds a sustainable major gift pipeline for…
Advancement Marketing Services
Insight Paper
Annual Giving: The Smartest Revenue Investment Right Now
Learn how annual giving can generate flexible revenue today, strengthen your donor pipeline, and deliver measurable return on…
Advancement Marketing Services
Insight Paper
The 2025 Advancement Leaders Playbook
EAB’s Advancement Leaders Survey points to three interconnected areas that are defining advancement strategy in 2025.
Advancement Marketing Services
Infographic
Annual giving’s critical role in the journey to major gifts
This infographic illustrates how annual giving supports every stage of the donor journey, from first gift to leadership…
Advancement Marketing Services
Tool
Advancement Diagnostic
This Advancement Diagnostic offers a quick, practical way to assess whether your strategy is positioned to deliver results…
Advancement Marketing Services
Tool
Planning During Times of Uncertainty
This planning tool helps advancement leaders stress-test their strategy against uncertainty.
Advancement Marketing Services
Infographic
A year-long look at annual giving
This infographic provides a clear, month-by-month view of how successful teams structure annual giving across the full calendar…
Advancement Marketing Services
Infographic
Key plays from the 2025 Advancement Leaders Playbook
Advancement teams face staffing shortages, shrinking donor pipelines, and rising tech demands. Explore key insights from EAB’s 2025…
Advancement Marketing Services
Infographic
The missing pieces of a healthy pipeline
Even high-performing teams are missing key pieces of a modern acquisition strategy. View this infographic to learn a…
Advancement Marketing Services
Blogs
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Blog
3 strategies to modernize your advancement approach in 2026
How advancement leaders can reach new donors, extend team capacity with AI, and drive engagement through digital marketing…
Advancement Blog
Blog
How affluent women are redefining philanthropy
Women are reshaping philanthropy—favoring local impact, authenticity, and trust. Learn what this shift means for advancement leaders today.
Advancement Blog
Blog
EAB Wrapped 2025: A year of reckoning—and reinvention—in higher ed
Before we head into 2026, we're looking back at the top blogs, guides, infographics, webinars, and other insights…
Higher Education Strategy Blog