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Advancement Marketing Hub

Welcome to the Advancement Marketing Partner Hub! 

Here you will find the latest resources and events to advance your strategy, meet your fundraising goals, improve donor engagement, and more. 

Below you can browse relevant content or register for upcoming events to hear from our advancement experts and connect with peers.

For questions about your institution’s campaigns or performance data, connect with your Strategic Leader.

Research and Insights

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Infographic

The Omni-Channel Advantage

More than ever, advancement leaders find themselves under mounting pressure to secure increased revenue for their institution.
Advancement Marketing Services
Infographic

Digital Marketing Strategies for Engaging Alumni and Donors

With increasing pressure to make up for revenue deficits and decreasing alumni engagement, advancement teams across the country…
Advancement Marketing Services
Infographic

Uncovering Incentive Compensation Strategies in Higher Education Advancement

Use this infographic to learn about three primary types of incentive compensation strategies used by EAB Advancement partners.
Advancement Advisory Services
Tool

Digital Marketing Scorecard for Advancement Leaders

Use this scorecard to explore different digital marketing best practices to engage donors and alumni and rate your…
Advancement Marketing Services
Tool

Assessing Your Current Annual Giving Program Engagement Strategies

Download this toolkit and discussion guide to complete a self-audit of your institution’s current annual giving strategy towards…
Advancement Marketing Services
Insight Paper

5 Reasons Higher Ed Leaders Should Invest in Annual Giving Programs

Discover five reasons why presidents and executive leaders should reevaluate and reinvest in annual giving programs.
Advancement Marketing Services
Tool

Navigating the Advancement Salary Landscape, Backed by EAB’s Data Analysis

EAB's insights on the advancement salary landscape will help you attract and retain talent, promote equity, and advance…
Advancement Advisory Services
Blog

3 strategies advancement teams should prioritize this summer

The end of the academic year is an exciting time for advancement teams to celebrate recent graduates and…
Advancement Blog
Blog

3 advancement challenges solved by digital marketing

It is no longer a question of whether to adopt digital strategies, but rather how to use them…
Advancement Blog