EAB Services
Advancement Marketing Hub
Welcome to the Advancement Marketing Partner Hub!
Here you will find the latest resources and events to advance your strategy, meet your fundraising goals, improve donor engagement, and more.
Below you can browse relevant content or register for upcoming events to hear from our advancement experts and connect with peers.
For questions about your institution’s campaigns or performance data, connect with your Strategic Leader.
Research and Insights
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Assess Your Stewardship Practices
This audit helps you evaluate your current practices across engagement, ownership, and donor progression—so you can identify gaps…
Advancement Marketing Services
Insight Paper
Where Advancement Is Heading in 2026 and How to Keep Pace
Discover key findings from EAB's 2026 Advancement Leaders Survey to strengthen your engagement, strategy, and drive growth.
Advancement Marketing Services
Insight Paper
Leadership Giving: A High-ROI Path to Pipeline Growth
Learn how leadership giving strengthens donor momentum, delivers reliable revenue, and builds a sustainable major gift pipeline for…
Advancement Marketing Services
Insight Paper
Annual Giving: The Smartest Revenue Investment Right Now
Learn how annual giving can generate flexible revenue today, strengthen your donor pipeline, and deliver measurable return on…
Advancement Marketing Services
Insight Paper
The 2025 Advancement Leaders Playbook
EAB’s Advancement Leaders Survey points to three interconnected areas that are defining advancement strategy in 2025.
Advancement Marketing Services
Infographic
Annual giving’s critical role in the journey to major gifts
This infographic illustrates how annual giving supports every stage of the donor journey, from first gift to leadership…
Advancement Marketing Services
Tool
Advancement Diagnostic
This Advancement Diagnostic offers a quick, practical way to assess whether your strategy is positioned to deliver results…
Advancement Marketing Services
Tool
Planning During Times of Uncertainty
This planning tool helps advancement leaders stress-test their strategy against uncertainty.
Advancement Marketing Services
Infographic
A year-long look at annual giving
This infographic provides a clear, month-by-month view of how successful teams structure annual giving across the full calendar…
Advancement Marketing Services
Blogs
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Blog
What advancement teams are deprioritizing—and why it matters
Advancement teams are being forced to do more with less. Explore what’s being deprioritized, the risks to growth,…
Advancement Blog
Blog
The data behind leadership giving in higher education
Learn how to identify and grow leadership donors using loyalty, momentum, and engagement data to build sustainable fundraising…
Advancement Blog
Blog
How to deepen donor connections in a more cautious giving climate
Learn how advancement teams can build stronger donor relationships, boost retention, and frame giving as mission-driven investment.
Advancement Blog