EAB Research
Advancement Resource Hub
EAB provides in-depth research and services for higher ed advancement leaders to meet their most pressing challenges, from tackling fundraising goals to building a world-class advancement team. Explore the Advancement Resource Hub for all the events, tools, and insights you can access through your Advancement Advisory Services partnership.
Upcoming Events
See All Events
Roundtable
Unlocking the Potential of AI in Advancement
As artificial intelligence reshapes higher education, advancement leaders must understand how to harness its potential to increase fundraising efficiency and effectiveness.
Roundtable
2025 Advancement Roundtable
Engage in interactive, executive-level conversations about the most pressing challenges facing advancement leaders at the 2025 Advancement Roundtable.
Roundtable
Special Session for Coast-To-Coast: 2025 Chief Advancement Officer Roundtable
Please join us for our signature in-person roundtable for EAB’s Coast-To-Coast advancement leaders. You’ll have the opportunity to engage in highly interactive, executive-level conversations about the most pressing challenges facing advancement leaders today.
Past Events
See All Past Events
Roundtable
Tackling Advancement Staff Retention: Strategies for a Highly Competitive Market
As the labor market begins to cool down in the aftermath of the Great Resignation, many advancement leaders have shifted their focus from recruitment to staff retention. Retaining top talent is crucial for advancement shops to build strong donor relationships and achieve fundraising goals. In today's competitive job market, traditional strategies are no longer sufficient, and prioritizing retention is essential for long-term success.
Roundtable
Donors of the Future: Reimagining Constituent Engagement
Higher Ed is facing an engagement crisis. Constituents are lacking compelling opportunities to invest their time, talent, treasure, and influence in universities and colleges.
Webinar
Unlock Growth Through EAB’s Advancement Investment and Performance Initiative (AIPI)
In an era defined by tight budgets and rapid change, advancement leaders turn to EAB as a trusted data source to help justify a strong investment in advancement.
Partner Services
See All Partner Services![](https://attachment.eab.com/wp-content/uploads/2023/05/Objects-062-writing-on-notes-Stock-1080x720-1-400x267-c-default.jpg)
Partner Service
Advancement Spend Analysis
![](https://attachment.eab.com/wp-content/uploads/2023/09/EABEvent-Partner-94-Stock-1080x720-1-400x267-c-default.jpg)
Partner Service
Advancement Benchmarking for Higher Ed Leaders
Research and Insights
See All Research
Filter by
![](https://attachment.eab.com/wp-content/uploads/2019/01/36466-02-AF-ROI-IG-Feature-Image-400x267-c-default.png)
Infographic
What distinguishes high-ROI advancement shops?
Download the infographic today to learn which areas your institutions should focus on to improve your ROI.
Advancement Advisory Services
![Women sitting and supporting each other during psychotherapy group meeting](https://attachment.eab.com/wp-content/uploads/2023/05/Students-070-students-talking-seriously-Stock-1080x720-1-400x267-c-default.jpg)
Tool
3 Data Insights from Higher Ed Advancement Shops
Learn about key drivers of successful fundraising for higher ed advancement shops, such as staffing, major gift volume,…
Advancement Advisory Services
![](https://attachment.eab.com/wp-content/uploads/2023/05/AdvisorsTeachers-031-two-females-discussing-with-laptop-Stock-1080x720-2-400x267-c-default.jpg)
Tool
AI Maturity Model for Higher Education
EAB’s diagnostic will help campus leaders evaluate their maturity aspirations in the five domains where AI is poised…
IT Strategy Advisory Services
![](https://attachment.eab.com/wp-content/uploads/2023/09/Roadmap-Thumbnail-Campus-Climate-1080x720-1-400x267-c-default.png)
Resource Center
Higher Education Crises and Flashpoints Resource Center
EAB has assembled custom tools, briefings, research reports, and other resources to help your institution better prepare for,…
Strategic Advisory Services
![](https://attachment.eab.com/wp-content/uploads/2023/05/CommunityMeeting-016-speaking-to-media-Stock-1080x720-1-400x267-c-default.jpg)
Tool
Flashpoints Communications Playbook
Access tools to help colleges and universities strengthen external and internal communications before, during, and after a campus…
Strategic Advisory Services
![](https://attachment.eab.com/wp-content/uploads/2023/05/Objects-023-desk-books-papers-laptop-Stock-1080x720-1-400x267-c-default.jpg)
Tool
Compendium of AI Applications in Higher Education
This compendium serves as a reference book of generative AI applications designed to help higher education leaders begin…
Strategic Advisory Services
![](https://attachment.eab.com/wp-content/uploads/2023/05/Classroom-014-overheadclassroom-Stock-1080x720-1-400x267-c-default.jpg)
Video
Reckoning with Relevance: 2024 Higher Ed State of the Sector On-Demand Webinar
Watch EAB's on-demand webinar to learn about the six trends that are shaping the higher ed state of…
Strategic Advisory Services
![](https://attachment.eab.com/wp-content/uploads/2024/01/Image-AAS-Incentive-Compensation-IG-Web-Feature-1080x720-1-400x267-c-default.jpg)
Infographic
Uncovering incentive compensation strategies in higher education advancement
Use this infographic to learn about three primary types of incentive compensation strategies used by EAB Advancement partners.
Advancement Advisory Services
![](https://attachment.eab.com/wp-content/uploads/2023/05/DEIJ-027-shakinghands-Stock-1080x720-1-400x267-c-default.jpg)
Tool
Navigating the Advancement Salary Landscape, Backed by EAB's Data Analysis
EAB's insights on the advancement salary landscape will help you attract and retain talent, promote equity, and advance…
Advancement Advisory Services
Blogs
See All Blogs![](https://attachment.eab.com/wp-content/uploads/2023/11/AdultLearners-052-older-woman-looking-at-ipad-with-grey-hair-stock-14x9-1-400x267-c-default.jpg)
Blog
Making the case for investment
In today’s challenging financial landscape, budget cuts are the new norm for higher education. Our data makes this…
Advancement Blog
![](https://attachment.eab.com/wp-content/uploads/2023/05/Students-147-students-on-laptop-together-Stock-1080x720-1-400x267-c-default.jpg)
Blog
4 key data trends shaping higher education fundraising
Learn how staffing, donor cultivation, and compensation strategies all play a role in building successful higher education fundraising…
Advancement Blog
![](https://attachment.eab.com/wp-content/uploads/2023/09/Students-207-Young-African-American-student-in-library-searching-online-stock-1860x1860-1-400x267-c-default.jpg)
Blog
Why advancement employees leave (and how leaders can fix it)
There are various methods you can use to cope with the advancement talent crisis, but addressing your workplace…
Advancement Blog