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EAB Research

Enrollment Management Resource Hub

EAB provides in-depth research and services for higher ed enrollment leaders to meet their most pressing challenges, from anticipating demographic changes and recruiting today’s prospective students to managing financial aid. Explore the Enrollment Management Resource Hub for all the tools and insights you can access to drive progress toward your enrollment goals.

Upcoming Events

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Roundtable

EAB Roundtable: Meeting the Student Readiness Challenge

Join EAB’s roundtable for success leaders in Washington, DC where you’ll have the opportunity to engage in highly interactive, executive-level conversations about the most pressing student success challenges facing your college today.

Past Events

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Webinar

Decoding the Decline: Understanding Why Fewer Students Choose College, and How to Win them Back

Year over year, we've seen high school graduation rates rise. However, over the course of more than a decade, fewer and fewer of those high school graduates have opted in to higher education. This decision not to pursue higher education, known as non-consumption, is a concern because it could worsen the effects of a declining population.
Roundtable

A First Look at EAB’s Non-Consumption Research

For nearly all of higher education's modern history, college-going rates only increased. But over the past decade, the share of high school graduates who enroll in college began to fall.
Roundtable

Preparing for the Impacts of Gen Z

Something—or someone—is different on campus. Higher ed leaders are seeing shifts in student mindsets and behaviors. Students are skeptical of the value of higher ed; mental health challenges are at an all-time high; and others are acting more like activist stakeholders, asking tough questions and making uncompromising critiques of institutional decisions and strategy.

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Research and Insights

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Tool

AI Maturity Model for Higher Education

EAB’s diagnostic will help campus leaders evaluate their maturity aspirations in the five domains where AI is poised…
IT Strategy Advisory Services
Tool

Compendium of AI Applications in Higher Education

This compendium serves as a reference book of generative AI applications designed to help higher education leaders begin…
Strategic Advisory Services
Tool

Employer Demand Profiles

These profiles provide a snapshot of the employer demand in each region of the U.S., U.K., and Canada…
Strategic Advisory Services
Video

Reckoning with Relevance: 2024 Higher Ed State of the Sector On-Demand Webinar

Watch EAB's on-demand webinar to learn about the six trends that are shaping the higher ed state of…
Strategic Advisory Services
Research Report

Address Non-Consumption by Hiring High School Counselors

This report outlines how hiring high school counselors as summer enrollment advisors can help your institution address non-consumption.
Strategic Advisory Services
Research Report

Are Parents Pushing Gen Z Away from Higher Ed?

As part of our research into non-consumption of higher education, EAB surveyed 150 recent high school graduates on…
Strategic Advisory Services
Insight Paper

AI for Enrollment Leaders

Our insight paper gives actionable advice to college enrollment leaders on four key AI priorities.
Enroll360
Research Report

Create a Higher Ed Workplace Culture Where Faculty and Staff Want to Stay

To tackle the emerging employee attrition crisis, higher ed cabinet leaders must include institutional climate in their retention…
Strategic Advisory Services
Research Report

Recruitment Strategies to Win Over Top External Talent

This report outlines the urgency drivers for why higher ed must modernize its recruiting and onboarding strategies to…
Strategic Advisory Services

Blogs

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Blog

4 AI priorities for enrollment leaders

This blog shares steps enrollment leaders should be taking to benefit from generative AI while mitigating its risks.
Enrollment Blog
Blog

Near-Term Strategies to Combat Transfer Decline

This blog details four quick-win strategies that can help you clean up your transfer student journey.
Enrollment Blog
Blog

How to uncover hidden threats in past enrollment trends

While understanding demographic decline is useful, it’s only one component of the enrollment equation. Adding in the context…
Enrollment Blog