Product Line: Community College Executive Forum
Learn how community colleges can assess potential student segments to determine the ROI of enrollment efforts.
In order to achieve financial sustainability, community colleges must evaluate external and future influences,craft enrollment strategy that articulates institutional priorities, and allocate specific resources to strategies that achieve enrollment goals.
Discover how community colleges can identify viable program launch opportunities for career and technical education and plan for the cost of new programs.
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Through our research, we’ve identified the first imperative to strategic enrollment planning: Analyze the forces shaping the enrollment landscape.
Enrollment declines are forcing community colleges to reevaluate their current enrollment strategies. Many community college leaders have turned to strategic enrollment management (SEM) as the solution. This webconference focuses on the three key imperatives to crafting an effective SEM plan and showcases EAB’s new SEM plan framework. It is best suited for VP’s of enrollment management, marketing, and student success and anyone leading SEM efforts on campus.
Meet enrollment goals by crafting strategies and prioritizing resources through a comprehensive, future-oriented strategic enrollment management (SEM) plan. Based off EAB’s extensive SEM research, this template guides college leaders through the most critical planning steps. Colleges looking to create a SEM plan or to make existing plans more actionable and future-focused can use EAB’s SEM […]
Students and their families receive numerous emails, calls, texts, and letters—and institutions rarely organize the timing, importance, consistency, or comprehension of those communications. This uncoordinated communication stream can deter students from progressing through the enrollment funnel or completing critical steps after enrollment. College leaders should review their current communications plans and ensure that messages match the preferences of today’s students.
Community colleges are uniquely positioned to attract students as market demand spikes for jobs requiring associate’s degrees and vacancies among middle-skilled positions increase with retirements among boomers. Yet, while opportunity knocks, many institutions are not equipped to support the rapidly changing needs of the modern workforce. Community college administrators must proactively develop new programs based on market-trends and adapt old programs to include newly desirable workforce skills.
To help get a handle on this tough enrollment situation, many colleges are turning to strategic enrollment management (SEM), as it offers a straightforward way to prioritize efforts for a successful fiscal future.