Graduate and adult degree completion leads are notoriously challenging to find, nurture, and convert. Cappex for Adult Learners uses targeted digital marketing to generate high-intent, near-term, hand raisers (leads) for your institution’s graduate and adult-serving programs.
Streamlined and Diversified Marketing
Efficiently generate the right leads
Backed by EAB’s 12+ years of experience supporting graduate and adult programs through Adult Learner Recruitment, Cappex for Adult Learners applies a deep understanding of adult communication preferences to digital ad campaigns—alongside rigorous testing and analysis—to find and engage prospective students at scale. Our campaigns direct students with an interest in continuing education to the Cappex Hub, where they can browse institution profiles.
Ad impressions per month and growing
Increase in student responses to marketing in less than 6 months
A Powerful Recruitment Platform
Engage and capture student interest
The Cappex Hub is a powerful recruitment platform that enables students to find and express interest in right-fit programs. In the Cappex Hub, students can research schools and programs, filter searches based on a variety of program modality preferences, and “heart” schools of interest. Custom Profiles let Cappex partners showcase what makes their programs unique, turning this hub into a strong marketing tool.
Increase in leads per partner from 2021 to 2022
Decrease in spend per lead from 2021 to 2022, while maintaining volume of leads contacted
Qualified Inquiry Generation
Turn leads into applications
Cappex’s “matchmaking” approach connects your program with students who have a high likelihood of enrolling soon. EAB delivers resulting inquiries to you within 24 hours so you can follow up with personalized outreach.
Median time between Cappex inquiry response and application
Of inquiries you receive are pre-qualified and high-intent
Use data to refine the inquiry generation process
Our experts leverage data to find and confirm the best strategies that generate strong new graduate and adult inquiries for your institution. We implement a rigorous testing agenda at scale to optimize your results.
Sample Parameters That EAB Tests:
Partner results and stories
Meet our experts
Each of our partners works with a dedicated Strategic Leader who learns your organization and culture to steer your team to the right answers and resources. Our higher ed experts become an extension of your leadership team and expand the capacity of what you can accomplish.
Find more high-quality leads for your graduate or adult-serving programs with Cappex.
Speak with an expert to learn more about how Cappex can help you achieve your unique enrollment goals.