Marketing & Enrollment

Cappex for Adult Learners

Cost-effective, high-intent inquiries for graduate and adult-serving programs

Graduate and adult degree completion leads are notoriously challenging to find, nurture, and convert. Cappex for Adult Learners uses targeted digital marketing to generate high-intent, near-term, hand raisers (leads) for your institution’s graduate and adult-serving programs.

Streamlined and Diversified Marketing

Efficiently generate the right leads

Backed by EAB’s 12+ years of experience supporting graduate and adult programs through Adult Learner Recruitment, Cappex for Adult Learners applies a deep understanding of adult communication preferences to digital ad campaigns—alongside rigorous testing and analysis—to find and engage prospective students at scale. Our campaigns direct students with an interest in continuing education to the Cappex Hub, where they can browse institution profiles.



Ad impressions per month and growing


Increase in student responses to marketing in less than 6 months

A Powerful Recruitment Platform

Engage and capture student interest

The Cappex Hub is a powerful recruitment platform that enables students to find and express interest in right-fit programs. In the Cappex Hub, students can research schools and programs, filter searches based on a variety of program modality preferences, and “heart” schools of interest. Custom Profiles let Cappex partners showcase what makes their programs unique, turning this hub into a strong marketing tool.


Increase in leads per partner from 2021 to 2022


Decrease in spend per lead from 2021 to 2022, while maintaining volume of leads contacted

Qualified Inquiry Generation

Turn leads into applications

Cappex’s “matchmaking” approach connects your program with students who have a high likelihood of enrolling soon. EAB delivers resulting inquiries to you within 24 hours so you can follow up with personalized outreach.


2 days

Median time between Cappex inquiry response and application


Of inquiries you receive are pre-qualified and high-intent

Strategic Innovation

Use data to refine the inquiry generation process

Our experts leverage data to find and confirm the best strategies that generate strong new graduate and adult inquiries for your institution. We implement a rigorous testing agenda at scale to optimize your results.

Sample Parameters That EAB Tests:

Optimal messaging to attract high-intent students

Comparative performance of lead generation platforms and sources

Contact follow-up timing and frequency

Partner results and stories


inquiries generated per month, per partner, on average


lower cost per lead with Cappex compared to Facebook and Instagram


lower cost per lead with Cappex compared to LinkedIn


higher application rate among Cappex responders than other digital sources

Case Study

How One University Identified New, High-Intent Leads for Adult-Serving Programs

Meet our experts

Each of our partners works with a dedicated Strategic Leader who learns your organization and culture to steer your team to the right answers and resources. Our higher ed experts become an extension of your leadership team and expand the capacity of what you can accomplish.

Lex Ruby-Howe

Lex Ruby-Howe

Vice President, Partner Development

Justin Campbell

Justin Campbell

Director, Partner Success


Dave Kuehl

Managing Director, Strategy and New Ventures

Grace Kiernan

Grace Kiernan

Audience Development Specialist,
Adult Learner Recruitment

Latest research and insights

How to manage your digital lead generation budget

How MBA programs can set a winning messaging strategy

3 ways to improve lead conversion for adult and professional programs

Find more high-quality leads for your graduate or adult-serving programs with Cappex.

Speak with an expert to learn more about how Cappex can help you achieve your unique enrollment goals.

Explore all graduate and adult learner recruitment solutions

Virtual Tours

Marketing & Enrollment Virtual Tours Let students experience your campus...

Law School Enrollment Services

Marketing & Enrollment Law School Enrollment Services Reach, Recruit, and...

Adult Learner Recruitment

Marketing & Enrollment Adult Learner Recruitment Harness next-generation growth strategies...

Professional and Adult Education Advisory Services

EAB asks you to accept cookies for authorization purposes, as well as to track usage data and for marketing purposes. To get more information about these cookies and the processing of your personal information, please see our Privacy Policy. Do you accept these cookies and the processing of your personal information involved?

Skip to toolbar