
Intent Marketing for the Student Journey

Strategic Planning and Campaign Optimization

Advanced Data Analytics
average increase in new law student enrollment during first year of EAB partnership
average increase in median entering student LSAT score during first year of EAB partnership
increase in response rate with EAB intent marketing at a law school in the northeast
increase in inquiry conversion rate with EAB intent marketing at a law school in the northeast
Case Studies



Research & Insights
MoreThe Many Journeys to Law School Enrollment
Attracting and enrolling best-fit students for your law school is challenging in part because every prospective student has unique motivations and timelines. Discover best practices and insights to help you more effectively recruit this diverse population of students.
The marketing metrics you should be tracking, but aren’t
Impressions. CTR. Conversions. Sometimes marketing jargon can feel like another language. This was top of mind for me as I pored over the results of our recent survey of deans. Over half of these deans told us they anticipate marketing will become more decentralized in the next two to three years. If deans expect to […]
Experts
More on Our Experts
Brittany Murchison
Vice President, Partner Success and Marketing, Adult Learner Recruitment


