Intent Marketing for the Student Journey
We help you engage prospective law students with the right messages, at the right time, through the right channels
Strategic Planning and Campaign Optimization
With teams of experts in 15+ disciplines, we provide customized support from market research services to campaign design and optimization.
Advanced Data Analytics
We apply data analytics and consumer marketing innovations at scale to identify, attract, and enroll your right-fit law students
+10%
average increase in new law student enrollment during first year of EAB partnership
+1 pt
average increase in median entering student LSAT score during first year of EAB partnership
+47%
increase in response rate with EAB intent marketing at a law school in the northeast
+65%
increase in inquiry conversion rate with EAB intent marketing at a law school in the northeast
Case Studies
Maple University Law
How one law school grew enrollment and class quality in a highly competitive market
Cottonwood School of Law
How a law school in the Northeast increased applicant quality and admissions selectivity
The Wall Street Journal
How EAB is helping universities identify and attract right-fit students with techniques borrowed from consumer marketing
Research & Insights
MoreThe Many Journeys to Law School Enrollment
Attracting and enrolling best-fit students for your law school is challenging in part because every prospective student has unique motivations and timelines. Discover best practices and insights to help you more effectively recruit this diverse population of students.
The marketing metrics you should be tracking, but aren’t
Impressions. CTR. Conversions. Sometimes marketing jargon can feel like another language. This was top of mind for me as I pored over the results of our recent survey of deans. Over half of these deans told us they anticipate marketing will become more decentralized in the next two to three years. If deans expect to […]
Experts
More on Our Experts
Brittany Murchison
Vice President, Partner Success and Marketing, Adult Learner Recruitment
Areas of Expertise
