"Creating a school of professional studies was a gigantic leap for this institution. Having EAB to support and validate that we had the right kinds of ideas.. [was] critically important."
Research & InsightsMore
Marketing and recruiting across the adult student lifecycle
Distinct from first-time students, continuing education units need to develop outcomes-focused recruitment messages for adult learner recruitment.
After a year of secret shopping, here's how to recruit stealth prospects.
Our recent benchmarks look at how certain units correlate to more revenue growth.
A closer look at the diverse needs and motivations of working professionals reveals new opportunities for COE units to design programs that appeal to different segments and develop targeted recruitment strategies.
Employers seek professionals with data analytics skills in occupations with primary job functions far removed from data analytics.
ExpertsMore on Our Experts
Join us at a 2020 National Meeting The 2020 Professional & Adult Education Forum meeting series focuses on top issues facing continuing, professional, and adult education units. Attendees will join fellow forum members in D.C. or Los Angeles for thought-provoking research, best practices, engaging breakout discussions, and more.