"Creating a school of professional studies was a gigantic leap for this institution. Having EAB to support and validate that we had the right kinds of ideas.. [was] critically important."
Research & InsightsMore
Marketing and recruiting across the adult student lifecycle
Demand for some tech skills is falling faster than employer demand during the recession. To best prepare students for a shifting labor market and recruit students in the future, ensure your curricula are conferring still-in-demand skills.
While management-level professionals in food service and hospitality have weathered the economic crisis better than front-line workers, their employment will be at risk as shutdowns continue and businesses close. To help them transition to manager positions in higher growth fields, institutions need to create flexible, low-cost offerings in finance and data analytics to capitalize on these professionals existing strength in customer service and people management.
MBA programs will require best practice program design and recruitment to survive in an increasingly challenging market. College and university leaders must invest in existing programs and should be cautious about upcoming enrollment expectations for existing programs or new launches.
Today, the coronavirus’ impact on the economy is leading to what might be the next “lost class” of bachelor’s degree graduates. Millennials made up the original “lost class,” but Generation Z is now emerging as the group that is most affected by today’s pandemic.
Facing an economic downturn and fierce competition for undergraduate enrollments, colleges and universities are looking for a silver lining: countercyclical enrollments. This tendency for enrollments to increase as the economy declines is well documented. But leadership at four-year institutions shouldn’t get their hopes up. Not every institution benefits equally from these additional students. The Great Recession had a far smaller impact on baccalaureate and graduate enrollments than it did on community colleges and vocational programs.
ExpertsMore on Our Experts
EAB provides insight for academic leaders who must determine how to offer high-quality instruction in multiple modalities as safely as possible.
In this webinar, we explore five critical disciplines to secure share in the adult and professional education markets, including market listening capabilities, fast-cycle launch, and outcomes-based marketing messages.
Discover ways in which you can build an adaptive technology portfolio, practices for opening market-relevant programs quickly, and tips and strategies you can replicate from innovative schools that are excelling at moving with the market and providing relevant tech programs for their professional and adult education learners.
As colleges and universities struggle to set budgets for the upcoming fiscal year because of the uncertainty caused by COVID-19, many are looking for concrete guidance on how to reduce operating costs.