It's time for marketing communications to have a say in campus strategy. Here's how.
The most advanced marketing and communication departments today are strategic partners and get involved in everything from institutional branding to admissions to fundraising. Here's three lessons to incorporate marcomm teams in campus strategy.
What college presidents can learn from Zappos
While the term customer service can make some campus leaders uncomfortable, those who can suspend their initial disbelief can gain these three valuable lessons about student and staff engagement from the private sector.
Does your college have a mission—or just a mission statement?
While most presidents recognize the need to sell their college or university's value to prospective students, fewer recognize the value of selling their institution internally. Reminding faculty and staff about the role of their work in your mission helps align individual efforts with institutional goals.
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More3 ways to align tenure criteria with your institutional strategy
Tenure criteria is often based on narrow forms of academic work that don’t advance the institution’s strategic priorities. These three types of changes to promotion and tenure criteria can help academic leaders measure what matters: Academic work that bolsters institutional strategy.
Questions your campus should ask in the wake of President Trump’s executive order on free speech
See important questions your school should answer about campus policies on free speech and climate flashpoints in the wake of the latest executive order.
How your university can better anticipate the future
When it comes to future strategic planning, these three thought patterns can trip up leaders. Here's how to challenge biases and overcome incremental thinking to better prepare your campus for the future.
4 ways to prepare for a shrinking enrollment pipeline
Between 2025 and 2029, the college-age population in the United States is expected to see a 15% decline. Learn four ways that colleges and universities can work to secure their student enrollment pipeline in the coming years.
