How your university can better anticipate the future
What higher ed leaders can learn from Northern Virginia’s bid for Amazon HQ2
When Amazon released its RFP for HQ2, we predicted that higher education would play an important role in the final decision. Given their requirements for population, transit, and culture, it was only natural that Amazon would gravitate toward regions that also had strong higher ed ecosystems and were prepared to train highly skilled employees and…
A lesson from Starbucks: How to address campus flashpoints
Colleges and universities are not the only organizations that experience climate “flashpoints”: incidents around diversity and inclusion, sexual misconduct, and free speech are affecting some of the most well-known businesses today. Gen Z and Millennials expect the brands they support to demonstrate values consistent with their own, and young students’ strong commitment to social causes…
Our Top Executive Strategy Resources
Featured Expert
Melanie Ho
General Manager, Head of Higher Ed Research
- Marketing and Recruitment
- People Management
- Strategy and Planning
Most Popular
MoreSummer reading for college presidents
With Memorial Day behind us, summer is officially here. In addition to the chance for a well-earned vacation and time to catch up on administrative work, these quieter months offer a great opportunity for reading and reflection. We’ve asked each of the researchers on the Higher Education Strategy Forum for their summer reading recommendations: The…
What college presidents can learn from Zappos
A version of this article originally appeared in the EAB Daily Briefing authored by Kristin Tyndall. This past November, I had the fun and distinct privilege of traveling with 26 college presidents and chancellors to tour Zappos, a company famous for delighting both its customers and its employees. What can an online shoe retailer teach…
How your university can better anticipate the future
Most college and university leaders accept that the future will look very different than the present and recent past for their institutions. And as we spoke with 100+ presidents, it became increasingly clear that preparing for this future is now an urgent priority. As one president put it: “Incremental change won’t be enough for my…
Does your college have a mission—or just a mission statement?
Even the healthiest, most collegial colleges and universities experience some tension and disagreement between trustees and faculty. For less fortunate institutions, this relationship can be downright hostile. Our members frequently ask for our advice on building common ground between leaders and faculty. One of the many institutions where we’ve worked on this issue is a…
It's time for marketing communications to have a say in campus strategy. Here's how.
At EAB we have an ongoing fascination with organizational charts. (Really, we do.) Org charts can tell a story about a university’s strategy, its priorities, and how it gets things done. And when positions start moving on an org chart, we take notice. The latest example: The rise of the strategic marketing and communications (marcom)…