Go-To-Market Tactics for International Partnerships

Key Insights

International university partnerships are complex, and it can be difficult to know where to begin. Most universities maintain some international partnerships, either by study abroad or faculty research in a one-off agreement. However, most do not think strategically about who they partner with, the kinds of activities that take place, and how their partnerships advance their institution’s mission.

To help institutions think and act strategically regarding international partnerships, EAB compiled a tactic compendium for partner identification and approach strategies.

Using EAB’s Identification and Approach Tactics, you can devise a clear strategy on how to find your next partner and useful strategies for approaching them. Filter and sort through these tables by partnership expansion type or by key components to certain tactics.