While many community colleges have made significant investments in marketing and recruitment, they will be unable to close present enrollment gaps purely through their historical message of affordability. Today’s Generation Z students present a unique challenge to the sector, as they are attuned to authenticity in messaging, and expect ROI from higher education. This webconference will focus on how colleges can prove their value to students with many college options. Particularly, it will explore how the 2-year space can differentiate itself and market return-on-education to Generation Z. It is best suited for VP’s of enrollment management, marketing, and student success.
Other Webconferences In Series
This webconference will address how community colleges, as open access providers, can reach this population through a more equitable enrollment experience.
This webconference will focus on how colleges can market to and recruit adult students.