Communicate the Value of University Research to External Stakeholders

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Communicate the Value of University Research to External Stakeholders

As federal research funding growth stagnates, universities need to appeal to a broader set of stakeholders for support, including industry partners, philanthropic donors, and the general public. This requires new strategies to communicate the value of research to non-academic audiences who have different research interests, priorities, and levels of understanding.

As federal research funding growth stagnates, universities need to appeal to a broader set of stakeholders for support. Discover new strategies to communicate the value of research to non-academic audiences who have different research interests, priorities, and levels of understanding.

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