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In response to stagnating federal funding growth, universities have been diversifying support for research by pursuing funding from donors, foundations, and corporations who are interested in funding large-scale initiatives focused on solving problems with clear societal benefits. For this reason, many universities have built out (and self-funded) grand challenges, which focus on a big problem with a clear and compelling goal, in the hope that strong teams will eventually attract the levels of external funding necessary to keep these projects going.
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