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Resource Center

Microcredential Resource Center

This resource center brings together best practices for building microcredentials that are financially sustainable and aligned to institutional priorities.
Professional and Adult Education Advisory Services
Tool

Microcredential Prioritization Matrix

This tool helps PCO education leaders identify programs with lost leads to launch in-demand microcredentials.
Professional and Adult Education Advisory Services
Blog

Takeaways from the AJCU business deans conference

A few months ago, the Association of Jesuit Colleges and Universities (AJCU) invited our team to join 50+ business school deans and associate deans from around the country for their…
Adult Education Blog
Blog

Leading change in higher education

Last fall, we had the privilege of hosting a gathering of Chief Strategy Officers (CSOs) from leading universities across the US, offering those in attendance a rare and much-needed space…
Higher Education Strategy Blog
Research Report

EAB's Higher Ed State of the Sector

The Higher Ed State of the Sector brief helps leaders identify trends most likely to impact their institutions and prioritize actions to rebuild public trust.
Strategic Advisory Services
Blog

Five areas enrollment leaders are prioritizing in 2025

Each year, EAB’s Enroll360 team conducts a survey of enrollment leaders to help define our research focus for the coming months. This year we explored ten potential areas of inquiry,…
Enrollment Blog
Blog

The us versus them problem

Change is hard – especially in higher education. As institutions grapple with the need for transformation, traditional shared governance processes often fall short, devolving into an “us versus them” dynamic…
Higher Education Strategy Blog
Blog

3 takeaways from EAB’s Senior University Leaders’ Roundtable

EAB's Senior University Leaders' Roundtable tackled the sector’s many challenges and shared insights you can activate on your campus.
Higher Education Strategy Blog
Blog

What the TikTok ban could mean for enrollment marketers

TikTok has become a defining platform for Gen Z, shaping how millions consume content, connect with peers, and make decisions—including those about their future education. In 2025, app users are…
Enrollment Blog
Blog

How to write compelling copy for your college website

In my time as a content strategist at EAB—and as a card-carrying digital native—I’ve had the opportunity to share copywriting and content strategy with our partners for web, print, and…
Enrollment Blog

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