5 Insights About Changing Student Preferences

For many high school students, the journey to college is filled with big questions and even bigger decisions. By gaining a deeper understanding of prospective students’ needs, motivations, and behaviors, community college enrollment teams can more effectively communicate how their institution supports students in reaching their goals.

To better understand what drives college choice, EAB surveyed more than 2,800 high school students who are considering attending a community college. Their responses offer valuable insight into what today’s students are seeking, their concerns about college, and how they are researching prospective colleges.