Insight Paper
The New Path to Enrollment: Three Shifts Shaping College Choice
2026 First-Year Experience Survey
Based on survey responses from more than 9,500 students, this insight paper reveals what truly drives college enrollment decisions. It examines how anticipated AI-driven changes to the workforce, evolving search behaviors, and intensifying late-cycle competition are reshaping enrollment, and what leaders must do in response.
Access the insight paper
This insight paper is available through EAB's Enroll360. Complete the form below for immediate access or log in.