How One School Expanded Markets, Grew in Size, and Successfully Shaped Their Class
How One School Expanded Markets, Grew in Size, and Successfully Shaped Their Class
Public Research University in the West with 12,000 Undergraduate Students
In 2011, this university had a strong local footprint and declining enrollment. Determined to establish itself regionally, this university partnered with EAB to grow enrollment throughout their state while strategically identifying, developing, and maturing select out-of-state markets.
Over a 10-year partnership, this university partnered with EAB across several services, implementing Search, Application Marketing, Yield IQ, and a Virtual Tour to meet their shifting goals. EAB deployed sophisticated data analysis to surgically identify high-potential out-of-state markets and strategically test them for enrollment potential. Leveraging a micro-market testing strategy, EAB established this university in new markets while controlling the costs of exploring new markets.
This university’s out-of-state enrollment has doubled during their partnership with EAB, which has transformed the campus environment. While it had primarily been a commuter school for in-state students, today this university has a vibrant residential student culture where in-state students live and learn with students from across the country. By 2016 this university had achieved its initial goals. Recognizing that they had “right-sized” their institution, this university shifted focus from growth to selectivity and retention. EAB pivoted with this university, which has now increased the average GPA by 7%.
Impact Highlights
0X+
Increase in out-of-state enrollment from 2011 to 20200%
Increase in overall enrollment from 2011 to 20200X
Return on total investment spent for the entering class of 2020EAB’s Data-Driven Targeting Results in New Market Developments
Fall Freshman EnrollmentEntering Classes 2010-2020
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Increase in out-of-state enrollment from the beginning of partnershipEAB Grows Applications Over 185% Across 10 Years
Fall Freshman Applications to EnrollmentEntering Classes 2010-2020
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of applicants were influenced by EAB in 2020EAB Grows Enrollment 47% Across 10 Years
Fall Freshman EnrollmentEntering Classes 2010-2020
+0%
of enrolled students were influenced by EAB in 2020Impact of Sophomore and Junior Search to Shape Class
Fall Freshman EnrollsEntering Classes 2010-2020
0%
Increase in GPASophomore Search Is a Driver of Higher Academic Quality
Breakdown of GPA by ClassEntering Classes 2020
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