College Athletics Strategy Resource Center

As college athletics undergoes significant disruption, higher education leaders are confronted with an array of challenges, including the impact of Name, Image, and Likeness (NIL) agreements, conference realignment, and the rising costs of athletics programs. In this environment, senior leaders and athletics departments need to reassess their strategies to ensure sports offerings are aligned with institutional goals.

To help leaders navigate changes in the athletics landscape and maximize return on investment for athletics programs, EAB created the College Athletics Strategy Resource Center. Through curated resources, tools, and insights, we aim to empower institutions to adapt to the shifting dynamics of sports programming and budget management while ensuring the success and well-being of student-athletes. Explore our resources below based on your specific goals:

• Prioritize Sports Based on Contributions to Institutional Goals
• Enhance the Rigor of New Sport Planning and Launch
• Assess Feasibility and Readiness for Divisional Reclassification
• Develop Name, Image, and Likeness (NIL) Strategy