Communicate the Value of University Research to External Stakeholders
As federal research funding growth stagnates, universities need to appeal to a broader set of stakeholders for support, including industry partners, philanthropic donors, and the general public. This requires new strategies to communicate the value of research to non-academic audiences who have different research interests, priorities, and levels of understanding.
Assess your current communications capacity
There are a variety of obstacles that make it challenging to communicate the value of research, and they may differ from institution to institution. To diagnose the current state of research communications on your campus and identify opportunities for improvement, use our research communications self-assessment from our Research Communications Toolkit.
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Access the roadmap
Learn how you can get access to this resource as well as hands-on support from our experts through Strategic Advisory Services.
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