Survey Tactics to approach new or existing partners Results from the Go-To-Market Tactics for International Partnerships Diagnostic
Use these approach tactics to strategically pitch yourself to a potential international partner. The first table has been tailored to your answers from the previous diagnostic on market goal and partnership growth area. You selected:
Tactics to approach new or existing partners Academic partnershipsFor more information on how to use the table below, reference the descriptions on the homepage. You can also search for keywords within the table at the top left-hand corner.
Want to explore tactics on how to identify more potential partners? Jump to the bottom for tactics to find fitting institutions.
Approach new academic international partners Tactic Achieve Breadth or Depth Partnership Growth Area(s) Description Key Component Mimic a Peer Enter New Market Academic Approach a potential partner through the connections and framework of an existing partnership they have with one of your peer institutions. Emphasizing this mutual collaborator helps alleviate mistrusts, concerns about mutual benefit, and other implementation barriers. Piggybacking a successful partnership will also help target pitches for synergistic relationships, signaling mutual benefit from the start. However, this tactic could be limited if the peer institutions fulfill the potential partner's geographic or disciplinary quota also represented by your institution. Consider a nuanced partnership proposal to successfully differentiate your institution from the existing relationship between them and your peer. Peer with Successful International Partnerships Pitch your Top Academic Disciplines Deepen Ties in Existing Market Academic, Study Abroad Leverage your institution's top academic strengths to pitch potential partners on the academic gains and prestige from a mutually beneficial agreement. Pitching a specific academic strength for collaboration also demonstrates your institution's initial investment into the pursuit of…