Survey Identify international partners Results from the Go-To-Market Tactics for International Partnerships Diagnostic
Use these identification tactics to strategically target potential international partners. The first table has been tailored to your answers from the previous diagnostic on market goal and partnership growth area. You selected:
Assistance identifying new partners Holistic partnershipsFor more information on how to use the table below, reference the descriptions on the homepage. You can also search for keywords within the table at the top left-hand corner.
Want to explore tactics on how to approach a potential partner? Jump to the bottom for tactics to pitch your partnership.
Identify new holistic partners Tactic Achieve Breadth or Depth Partnership Growth Area(s) Description Key Component Use Faculty Research Foothold Enter New Market Research, Academic, Study Abroad, Faculty Use faculty research strongholds and agreements as a proxy for existing partnership investment. Research agreements are often the most labor-intensive and complex collaborations between international partners (involving faculty, compliance, legal, and financial stakeholders). Therefore, existing research collaborations can reduce your administrative and financial burden of expanded partnerships. As well, faculty familiarity and established trust can lead to quicker partnership executions and ease concerns with compliance. Consider research strengths and academic programming goals when using this tactic. Research Strength Alignment Follow a Peer's Footsteps Enter New Market Research, Academic, Study Abroad, Faculty Identify a peer institution's successful partnerships in a region to find experienced and willing partners. Identifying a potential partner with this strategy gives insight into potential synergies with your own institution, and may help to alleviate potential concerns about mistrust and administrative barriers that frequently arise. This tactic is most beneficial when entering new markets or regions. Consider your specific partnership goals when identifying a potential partner…