The Science of Multi-Source Recruitment
We all know that enrollment doesn’t hinge on a single student touchpoint. Rather, it is shaped by a series of interactions across a mix of channels. And yet, enrollment teams often struggle to understand influence beyond first source attribution.
In this video, we unpack findings from an analysis of all-source funnel data, capturing every recorded recruitment source across more than 50 partner institutions, representing over 7 million students. Discover what the data reveals about source mix and what differentiates successful recruitment journeys from those that do not end in enrollment.
“Student journeys have become more complex than ever, involving dozens of different ways to take in information. Despite that complexity, most enrollment marketing still assigns success to a single starting point. But examining the full journey allows you to gain clearer insight into how awareness, reinforcement, and timing lead to enrollment, equipping you to structure future engagement more intentionally.”
More Resources
EAB and NAGAP Survey Findings
Evaluate Your Change Management Approach
