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Blog

What higher ed leaders can learn from Northern Virginia’s bid for Amazon HQ2

We conducted research interviews with many of the leaders involved with Northern Virginia’s winning bid for Amazon HQ2 and walked away with these three lessons for higher ed strategy leaders.
Blog

3 ways to engage admitted students on social media

As colleges grow their applicant pools, it can be harder for admissions teams to remain responsive to incoming students and their parents. Social media can be a low-resource tool for…
Enrollment Blog
Expert

Susan Wafford

Susan Wafford is the Vice President of Implementation Services at EAB and has been with the firm for 10+ years. She leads the Delivery Implementation and Support Services team. Susan’s…

Vice President, Implementation Services
Expert

Steven Mandelbaum

Steven is known for bringing innovative approaches to cost-effectively solve the most pressing and unique challenges.  At EAB he leads the strategy and operations for internal technology, office space, travel,…

Senior Vice President, Business Solutions
Expert

Seth Harris

Seth is a key member of the analytics management team responsible for the development of EAB’s analytic strategy and vision. He leads the ongoing development and growth of client aligned…

Principal, Financial Aid Optimization
Expert

Sarah Parrott

Sarah Parrott works with colleges and universities to increase enrollment and revenue through the strategic deployment of financial aid. Sarah’s secret for enrollment success is simple: brilliantly execute on the…

Principal
Expert

Sarah Le Duc

Sarah joined EAB in 2016, following fifteen years of working in financial aid and admissions, most recently at Macalester College in St. Paul, MN. As she works with clients to…

Principal
Expert

Michael Koppenheffer

Michael Koppenheffer leads marketing strategy, creative execution, and analytics for EAB’s Enroll360 division. In this role, Michael brings two decades of experience in creative and data-informed marketing leadership, including a…

Vice President, Enroll360 Marketing, Analytics and AI Strategy
Expert

Eleanor Nexsen

As a Principal Strategic Leader at EAB, Eleanor leads a team in designing and executing campaigns that help her partner institutions meet and exceed their enrollment goals. Since joining EAB…
Principal Strategic Leader
Expert

Colin McGlynn

Colin's career has been focused on customer service excellence and direct marketing results. He has specialized in Public institutions, managing change and enrollment growth. Outside of work, Colin enjoys traveling,…

Senior Principal Strategic Leader, Enroll360