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Blog

What students look for in a college—and how your virtual tour can help

EAB’s latest insight paper explores the characteristics that most strongly influence a school’s ability to attract students, along with nine archetypical school personas. Virtual tours are a uniquely powerful tool…
Enrollment Blog
Infographic

The school personas shaping students’ college choices

This research introduces a new, student-centered taxonomy of four-year colleges and universities, based on a statistical analysis correlating student search behaviors with more than 80 different school characteristics across five…
Enroll360
Expert

Vincent Fisher, M.S.

Vincent Fisher is a Senior Digital Marketing Manager at EAB with over seven years of experience in higher education, marketing, and data analytics. At EAB, Vincent develops digital marketing strategies…

Senior Digital Marketing Manager
Event

Scaling Graduate Enrollment: Overcoming Resource Challenges and Meeting Growth Goals

Wondering how your college or university’s investments in graduate enrollment stack up against your peers?
Event

Key Takeaways from the Special Session for Leading Research Universities: 2025 EAB Chief Business Officer Roundtable

Please join EAB Senior Director Michael Fischer to discuss the key takeways that came from our convening at University of California, Berkeley with chief business officers from leading research institutions.
Event

Separate the Hype from the Reality of Generative AI

Rare is the university not wading into the world of AI—but what's hype, what's real, and what's potentially differentiating? In this session, join EAB's senior research adviser David Attis as…
Expert

Michael Williams

Michael attended the University of Missouri-Kansas City where he earned a Bachelor of Arts in Communication Studies with an emphasis in interpersonal and public relations. Michael also attended the University…

Strategic Leader
Podcast

Can Hyper-Personalization Work in University Recruiting?

Experts review the risks and opportunities available to colleges that use the latest technology to send surprisingly customized marketing messages to thousands of prospective students.
Blog

How to keep donors engaged during an election year

It’s been a year of major national events, and this fall is shaping up to be no different. With the U.S. presidential election dominating headlines, many advancement leaders wonder: will…
Advancement Blog
Blog

Struggling to price your graduate program? Here are the four factors you need to consider.

If you feel like you don’t know where to start when it comes to pricing your graduate program, you are not alone. Throughout my conversations supporting EAB’s Adult Learner Recruitment…
Adult Education Blog

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