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Expert

Alyssa Duvall

Alyssa has been with EAB as an Associate Director of SEO and Paid Search Strategy since October 2023. Her focus is on driving qualified organic and paid traffic to .edu…

Associate Director, SEO & Paid Search Strategy
Blog

Leading change in higher education

Last fall, we had the privilege of hosting a gathering of Chief Strategy Officers (CSOs) from leading universities across the US, offering those in attendance a rare and much-needed space…
Higher Education Strategy Blog
Blog

What the TikTok ban could mean for enrollment marketers

TikTok has become a defining platform for Gen Z, shaping how millions consume content, connect with peers, and make decisions—including those about their future education. In 2025, app users are…
Enrollment Blog
Blog

3 takeaways from EAB’s Senior University Leaders’ Roundtable

EAB's Senior University Leaders' Roundtable tackled the sector’s many challenges and shared insights you can activate on your campus.
Higher Education Strategy Blog
Event

2025 PAE Executive Roundtable

Join EAB's PAE Executive Roundtable to discuss the most pressing challenges facing professional, continuing, and online education leaders today.
Event

Succeeding in a New Era of Graduate, Online, and Adult Learner Enrollment

This new era of enrollment management requires smart strategies at every stage of the funnel, from audience diversification to class shaping and yield.
Infographic

Understanding the revenues and costs of higher education

Use our infographics to educate campus stakeholders on the importance of various revenue streams and containing growth across major cost centers.
Strategic Advisory Services
Blog

Does your virtual college tour meet today’s digital expectations?

Use this framework to evaluate your current or prospective virtual tour solution and reflect on areas of opportunity to provide maximum value and impact your institutional goals.
Enrollment Blog
Video

The New Rules of Engagement: On-Demand Webinar Series

Explore our on-demand webinar series to engage the next generation of alumni leaders, volunteers, and donors.
Advancement Advisory Services

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