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The school personas shaping students’ college choices

This research introduces a new, student-centered taxonomy of four-year colleges and universities, based on a statistical analysis correlating student search behaviors with more than 80 different school characteristics across five…
Enroll360
Expert

Vincent Fisher, M.S.

Vincent Fisher is a Senior Digital Marketing Manager at EAB with over seven years of experience in higher education, marketing, and data analytics. At EAB, Vincent develops digital marketing strategies…

Senior Digital Marketing Manager
Blog

3 takeaways from university CBOs: Reflections from our recent leadership discussion

This blog shares key takeaways on resilient leadership, financial scenario planning, and college athletics from our discussions with chief business officers.
Higher Education Strategy Blog
Event

Key Takeaways from the Special Session for Leading Research Universities: 2025 EAB Chief Business Officer Roundtable

Please join EAB Senior Director Michael Fischer to discuss the key takeways that came from our convening at University of California, Berkeley with chief business officers from leading research institutions.
Expert

Brigid Crowley

Brigid is a Senior Analyst on EAB’s Advancement Research team, where she explores emerging trends and best practices to help higher education leaders strengthen fundraising strategy, alumni engagement, and operational…

Senior Analyst, Research Discovery & Design
Research Report

Early College and Work-Based Learning Programs

This report is intended for schools, school districts, and administrators looking to expand or deepen their work-based learning programs.
District Leadership Forum
Blog

Why students pick the schools they do, part 2: The institutional personas shaping students’ college choices

In this blog post, we’ll explore nine institutional personas that represent a distinct combination of traits that influence student attraction.
Enrollment Blog
Tool

GenAI Employer Interview Guide

This tool will help professional and adult education leaders engage employers with generative AI training.
Professional and Adult Education Advisory Services
Expert

Alyssa Duvall

Alyssa has been with EAB as an Associate Director of SEO and Paid Search Strategy since October 2023. Her focus is on driving qualified organic and paid traffic to .edu…

Associate Director, SEO & Paid Search Strategy

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