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Blog

Want to increase graduate and online enrollment? Start by strategically growing your prospect pool.

It’s critical to balance saturating known markets and identifying new, productive lead sources while ensuring you are being as efficient with marketing dollars as possible.
Adult Education Blog
Blog

4 warning signs your data strategy needs attention

Why is it difficult to use campus data to answer seemingly simple questions? Here are 4 signs your data strategy may need attention—and what to do if these signs show…
Community College Blog
Expert

Katerina Chan

Katerina is an Associate Director on EAB’s Technology Partner Experience team. She supports our Data and Analytics platforms, working closely with Strategic Leaders and Consultants to surface ways to help…

Associate Director, Technology Partner Experience
Blog

3 lessons to inform your test-optional enrollment strategy in 2022

At the start of the pandemic, many schools found themselves adopting a test-optional policy practically overnight. As someone who’s worked in just about every type of enrollment job – from…
Enrollment Blog
Podcast

NACAC CEO Shares Admissions Strategies to Improve College Access

NACAC CEO Dr. Angel Pérez joins EAB’s Madeleine Rhyneer to discuss findings from a new NACAC/NASFAA report, “Toward a More Equitable Future for Postsecondary Access.”
Blog

Tips for yielding first-generation and lower-income students

In this era of expanded test-optional policies, college application behaviors are more varied, making deposit decisions even less predictable for enrollment leaders. Students who graduated high school in 2021, especially…
Expert

Lorianna Mapps

With over 20 years of experience in admissions, recruitment, enrollment services, and enrollment management, Lorianna helps our partners identify best practices and data-driven solutions to overcome enrollment challenges. Her areas…

Senior Consultant and Principal, Enrollment Marketing Services
Press Release

Three Additional HBCUs Join EAB's "Way Forward Initiative" Powered by Bank of America

Tuskegee University, Harris-Stowe State University, and LeMoyne-Owen College join five other HBCUs already working with EAB and Bank of America to advance student and institutional success
Blog

4 characteristics of equitable predictive models

Predictive modeling in higher education offers exciting opportunities to improve decision-making. With thoughtful planning and implementation, modeling can help your institution foster equitable outcomes. Learn 4 characteristics of equitable predictive…
Data & Analytics Blog
Event

Bridge the Talent Gap: 4 Conversations to Recruit, Retain, and Re-skill Facilities Employees

In this series of working groups, EAB will convene Facilities leaders and HR directors to discuss the unique barriers and opportunities relevant to different segments of the Facilities workforce. Each…
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