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Blog

Why faculty fear fundraising

To create stories that resonate with today's donors, faculty and advancement teams must work together. Learn how to overcome three common fears and myths preventing collaboration.
Advancement Blog
Blog

3 traits of the most successful advancement offices—and how to put them into practice

How should colleges and universities invest their scarce dollars in advancement? Here’s how the best advancement offices get the most bang for their buck.
Higher Education Strategy Blog
Blog

3 ways to align tenure criteria with your institutional strategy

Tenure criteria is often based on narrow forms of academic work that don’t advance the institution’s strategic priorities. These three types of changes to promotion and tenure criteria can help…
Blog

How your university can better anticipate the future

When it comes to future strategic planning, these three thought patterns can trip up leaders. Here's how to challenge biases and overcome incremental thinking to better prepare your campus for…
Higher Education Strategy Blog
Blog

4 ways to prepare for a shrinking enrollment pipeline

Between 2025 and 2029, the college-age population in the United States is expected to see a 15% decline. Learn four ways that colleges and universities can work to secure their…
Higher Education Strategy Blog
Blog

The graduate marketing strategy that tripled leads

See how an intent marketing approach generated three times the number of leads for graduate, online, certificate, and undergraduate degree completion programs compared to typical campaigns and saw a 30%…
Adult Education Blog
Expert

Shanelle DeLorenzo

As a Managing Director for Partner Development with EAB Marketing and Enrollment Solutions, Shanelle leads a client team in designing and managing successful programs that move admission clients toward their…

Managing Director, Adult Learner Recruitment
Expert

Scott Fassbach

Scott serves as EAB’s Chief Research officer. He first joined EAB’s predecessor, The Advisory Board Company in 1987 and became Chief Research Officer in March 2000. Scott led the launch…

Chief Research Officer
Research Report

5 current challenges in enrollment marketing and communications

In 2018, the Enrollment Management Forum convened enrollment marketing and communications (M&C) professionals from across the country and asked, "What are your most pressing issues?" Based on their answers, we've…
Strategic Advisory Services
Event

Leveraging Pre-College Programs for Recruitment

In the first of a three-part webconference series designed for directors of admissions, we explore opportunities for you and your staff to leverage on-campus youth programs to advance strategic enrollment…

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