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Adult Learners & Graduate Students

Access expert resources on attracting and converting adult learners and graduate students with proven lead generation strategies.
Expert

Alexa Silverman

Alexa Silverman is EAB's Senior Director for Student Outcomes and Experience research, overseeing EAB's cross-industry research practice focused on supporting students throughout their lifecycle. Since joining EAB in 2015, she…

Senior Director, Research Discovery & Design
Expert

Rick Frank

Colonel (Ret.) Rick Frank is Senior Director for Uniformed Recruiting at EAB, where he helps U.S. military organizations and federal and state government partners solve complex recruiting and marketing challenges.…

Colonel, USA (Ret.), Senior Director, Uniformed Services
Video

Data confidence starts with Edify: Hear from our partners

Edify, EAB’s data management platform designed for higher ed, brings your data together, helps you build a culture of data confidence, and empowers teams across your institution with insight.
Edify
Partner Story

Large Public University Diversifies Inquiry Pool and Increases Yield in Two Years with EAB Partnership

Auburn University is a flagship land-grant university in the Southeast with 24,900+ undergraduate students.

Event

Ask Me Anything: AI, Adoption, and What Comes Next

As institutions explore new AI capabilities, leaders are balancing excitement about what is possible with important questions about readiness, trust, adoption, and change.
Tool

Is Your Student Search Strategy Keeping Pace – or Falling Behind?

Assess your student search strategy and uncover opportunities to reach right-fit students more effectively.
Appily
Insight Paper

The AI Search Readiness Scorecard for Higher Ed

Use EAB’s AI Search Readiness Scorecard to assess your institution and prioritize ways to strengthen student discovery and enrollment.
Web & Digital Solutions