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Blog

Why paid search doesn’t have to break your graduate program’s marketing budget

While most colleges and universities know paid search is valuable for engaging prospective graduate students, many don’t realize they’re overpaying for clicks. Or if they do, they aren’t sure how…
Adult Education Blog
Blog

3 assumptions that derail higher ed strategic planning—and how to fix them

University presidents need bold strategy to differentiate themselves in an increasingly competitive market.
Higher Education Strategy Blog
Expert

Whitney Wilson Paschal

Whitney Wilson Paschal is a Senior Strategic Leader on EAB's Technology Student Success team. In her role, Whitney works with four-year and two-year institutions to help them leverage the Navigate…

Senior Strategic Leader
Expert

Thomas Moran

Tom Moran joined EAB in 2017 and has over a decade of consulting and analytical experience in higher education. Tom has successfully partnered with dozens of institutions to help align strategy with enrollment outcomes. He assists enrollment…

Principal, Financial Aid Optimization
Expert

Stacie Toal

Stacie Toal has been applying her knowledge of enrollment management and statistics to create powerful and useful models that support Financial Aid Optimization's engagements since 2004. In her Principal role,…

Principal, Financial Aid Optimization
Event

Formalizing Professional Development Processes

This webconference explores methods for diagnosing skill gaps to align professional development opportunities to the needs of the individual. It also examines accountability mechanisms to ensure and measure the success…
Event

Surfacing Untapped Major Gift Capacity

This on-demand webconference looks at institutions that have engaged current students, alumni volunteers, alumni relations professionals, and annual leadership giving officers in surfacing leads and qualifying prospects for major gift…
Research Report

The Strategic Alumni Relations Enterprise Study

Alumni relations professionals have recently turned their sights from the traditional work of planning events to more strategic alumni engagement. This webconference discusses how best-practice institutions have leveraged digital channels,…
Event

Gifted and Talented: What Makes a Top Fundraiser

During this session, we analyze the attitudes, behaviors, and competencies associated with top performance among major gift officers.
Event

Key Metrics for Fundraising Success

So much data, but what to do with it? Watch this presentation to learn how to use the data you already have on hand to improve your fundraising performance and…

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