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Insight Paper

Enrollment-Optimized College Website 2.0:

This refreshed guide will help you evaluate the most enrollment-critical elements of your .edu website—from content and SEO to analytics and beyond. You’ll also find strategic guidance to help you…
Web & Digital Solutions
Blog

The 2026 .edu accessibility mandate is coming—is your site content ready?

Here’s what you need to know about the 2026 ADA requirements, what they mean for your .edu, and how you can ensure your website complies.
Enrollment Blog
Blog

If you’re not targeting these keywords, you’re missing prospective students

What are long-tail keywords? Learn about how to find them and how long-tail SEO can help your university increase visibility, organic traffic, and more.
Enrollment Blog
Blog

How to use meta tags for higher ed SEO in the AI era

Learn what meta titles and descriptions are, why they matter for your university’s SEO, and how to write them for both traditional and AI search.
Enrollment Blog
Event

Staying competitive in the era of AI-driven search

Join EAB’s AI search experts to learn how to protect and grow your .edu’s visibility across both traditional and AI search.
Blog

The opportunity gap undermining your enrollment strategy

Why the .edu drives enrollment in an AI-driven search landscape—and how higher ed teams can strengthen website visibility without a full redesign.
Enrollment Blog
Event

Accelerate Enrollment with an AI-Ready .edu

Join EAB’s content strategy experts to learn how optimizing key .edu content helps your institution remain visible and authoritative in AI and traditional search.
Event

How Higher Ed Marketing Leaders Are Preparing for the Next Recruitment Cycle

In this webinar, former higher ed CMO and current marketing strategist Val Fox will share four key survey insights and recommendations to help marketing leaders strengthen owned assets, improve digital…
Blog

Don’t let your website hurt your student recruitment

When assessing how well or how poorly your school’s website might be serving college-bound students, it’s helpful to consider these three priorities.
Enrollment Blog