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Expert

Jenny Jones

Jenny offers over 20 years of experience in program planning and implementation, with a knack for fostering relationships with alumni, donors, and university teams. She excels in streamlining operations, possesses…

Principal, Advancement Marketing Services
Blog

I’m your future Gen Z adult learner. Here are three ways to hook me with your program webpage.

Here are three crucial tips to keep students’ attention on your program webpages.
Adult Education Blog
Blog

Most strategic plans fail to set useful goals. Why these mistakes make it impossible to meet institutional objectives.

This blog outlines the importance of clear strategic goals and identifies three most common failure paths for strategic plans.
Higher Education Strategy Blog
Podcast

Inside The Adult Learner Mindset

In this episode, EAB’s Val Fox and Todd Heilman explore how adult learners research, evaluate, and choose whether and where to enroll.
Blog

What CIOs are saying about the future of higher ed IT

Explore key insights on the future of higher ed IT from our virtual fireside chat with senior IT leaders.
Higher Education Strategy Blog
Blog

EAB K-12 experts reflect: The conversations shaping district strategy in 2026

EAB K-12 experts reflect on the pressures (and solutions) that will define district strategy and superintendent leadership in 2026.
K-12 District Leadership Blog
Tool

Employee Value Proposition Discussion Guide for Chief Advancement Officers

Use this guide to position advancement as an employer of choice, align your team on talent strategy, and begin developing a distinct employee value proposition.
Advancement Advisory Services
Resource Center

Strategic Talent Management Resource Center for Higher Ed Advancement Leaders

Discover best practices in recruiting, retaining, and developing your advancement team.
Advancement Advisory Services
Blog

3 strategies to modernize your advancement approach in 2026

How advancement leaders can reach new donors, extend team capacity with AI, and drive engagement through digital marketing and video in 2026.
Advancement Blog
Tool

Advancement Diagnostic

This Advancement Diagnostic offers a quick, practical way to assess whether your strategy is positioned to deliver results today and build a sustainable pipeline for the future.
Advancement Marketing Services

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