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Expert

Madinah F. Hamidullah, Ph.D.

Madinah Hamidullah, Ph.D., is Director, Research Advisory Services at EAB, where she provides strategic counsel to senior higher education leaders on academic portfolio strategy, enrollment and market alignment, and long-term…

Director, Research Advisory Services
Tool

Market-Credible Staff Compensation Playbook

EAB identified four imperatives for campus leaders to boost the market credibility of staff compensation and make the most of limited salary dollars.
Strategic Advisory Services
Blog

Five things to know about the new direct-admission landscape

Recent months have seen a rapid proliferation of direct-admission programs nationally and an increase in the number of participating students, colleges, and universities. This trend presents enrollment leaders with some…
Enrollment Blog
Insight Paper

Set Your School Apart with a High-Impact Virtual Tour

Download our insight paper to read about the characteristics of a high-impact virtual tour and how to measure and maximize virtual tour impact across the funnel.
Virtual Tours
Tool

Advising MOU Template Builder

Use EAB's template to create and audit memoranda of understanding (MOUs) between central advising leadership and college-level leadership to outline the details of advising models in writing.
Strategic Advisory Services
Blog

Early-funnel leads might be slipping through the cracks in your lead gen strategy

Current students, alumni, or leads who have expressed interest in your institution are easy to nurture and great to have. But to accrue enough leads to fill your class, you’ll…
Adult Education Blog
Blog

Embracing the new normal: 5 takeaways from EAB’s hybrid and flexible work surveys

Read our top findings from higher ed business, HR, and Facilities leaders to understand how hybrid and flexible work arrangements have evolved.
Higher Education Strategy Blog
Blog

Why do students pick the schools that they do?

Understanding what attracts students to a school when they’re conducting their college search is critical for developing a recruitment strategy. Our latest research reveals both expected and unexpected factors—ranging from…
Enrollment Blog
Blog

3 hidden retention challenges facing higher ed in 2025

As higher education enters the midpoint of the 2020s, institutions face a wide range of challenges threatening retention and student success.
Student Success Blog
Blog

Questions universities should be asking about recruitment strategy

Explore the questions U.K. and Irish higher education leaders should be asking about international student recruitment.
Higher Education Strategy Blog

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